Narvar buys Lumi to “revolutionize packaging”

Client experience firm Narvar says he acquired a packaging company Lumi with the aim of “revolutionizing packaging as a new showcase”.

The company announced the acquisition on Wednesday (December 15), saying their combined efforts would “enable retailers to enhance their post-purchase brand experience with a more efficient and sustainable supply chain.”

The two companies say working together will help brands make smarter packaging decisions and increase profitability and supply chain transparency.

Narvar works with more than 1,100 brands, including Levi’s, GAP and Lululemon, to improve their customer experience, from tracking deliveries to automating returns. Lumi helps more than 700 direct-to-consumer (D2C) brands, including Parachute Home, Nutrafol and Misfits Market, make smarter packaging decisions.

“Since its inception, Narvar has enabled brands to deliver world-class customer experiences through our expertise in digital commerce and supply chain management,” said Amit Sharma, Founder and CEO of Narvar. announcement.

“With Lumi, we are enhancing our ability to provide complete solutions to the complex nature of D2C packaging,” added Sharma. “We will now be able to help digital retailers personalize the very first physical interaction with customers, all on a scalable platform. “

The companies say the acquisition comes in an era of record growth in e-commerce – holiday sales are expected to exceed $ 207 billion – and concerns about more efficient and sustainable supply chains.

Read more: Narvar, Simon’s partner to facilitate retail returns

Narvar has seen its own growth over the past year, adding notable customers such as Container Store, StitchFix, and Sony Playstation. In 2020, the company launched a partnership with Simon Real Estate Investment Trust – which owns many shopping malls – to facilitate customer return.

“Despite our deep roots in e-commerce, we have always believed in the enduring power of physical retail,” Sharma said at the time.

The company notes that packaging has given retailers a significant opportunity to showcase their brand, improve efficiency and reduce waste, claiming that “70% of D2C spend – fulfillment, shipping and returns – is influenced by ‘packaging”.

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