SchoolMint Acquires Enrollhand for Marketing and Enrollment

(TNS) – Lafayette-based technology company SchoolMint has completed its acquisition of Enrollhand, which provides marketing solutions to education customers.

The merger allows the combined companies to further innovate and expand the impact of strategic enrollment management in K-12 schools, said SchoolMint CEO Bryan MacDonald. SEM helps schools, districts, and programs strengthen and stabilize their year-over-year enrollment health by removing barriers to finding the best-fit schools/options and helps create positive classroom environments .

Enrollhand has offices in New York, California, London and Athens, Greece.

“Our customers know that increasing enrollment starts with attracting parents, families, and educators to their schools, districts, or programs. Enrollhand’s proven solution helps us expand our capabilities and deliver branding and highly personalized and effective marketing tools that were historically unavailable to education clients and/or only available through generic marketing agencies with generic models.We are especially excited to couple Enrollhand with our new Engage platform which truly brings together a combination unbeatable capabilities and tools in a single, streamlined solution proven to increase signups.”

SchoolMint, which recently announced its move to a former warehouse owned by the Lafayette Public Financing Authority at 319 N. Monroe St., last month launched SchoolMint Engage, which it says will increase enrollment through digital marketing using a personalized registration microsite, SEO services and online reputation management. This also includes search marketing and social media advertising.

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