Zaxby’s Celebrates Mother’s Day with Zax Family Packs and a Family Portrait

Premium Fast Food Chain Offers ‘Zaxified’ Family Photos Commemorating Mother’s Day

Zaxby's Celebrates Mother's Day with Zax Family Packs and a Family PortraitAthens, Georgia ( At Zaxby’s®, the upscale quick-service restaurant known for its Chicken Fingerz™, wings and signature sauces, celebrates Mother’s Day by offering fans the chance to get a classic “awkward” family photo via social media . As the whimsical activation unfolds on Twitter before Mother’s Day, customers in Knoxville, Tennessee have the opportunity to create a real family portrait in person on Mother’s Day at Zaxby’s Miller Place Way.

“We wanted to create something truly memorable for Mother’s Day by providing the ability to capture the one thing on every mom’s wish list – the perfect family portrait,” said Zaxby Chief Marketing Officer Joel Bulger.

Fans of the brand looking to surprise their mothers with an original Zaxby brand family photo are encouraged to upload their images to @Zaxby’s on Twitter from Wednesday, May 4. Zaxby’s will randomly select “Zaxify” images to create a truly unique digital family portrait for a memorable Mother’s Day moment.[1]

Families in Knoxville, Tennessee are invited to visit Zaxby’s at 2936 Miller Place Way, from 11 a.m. to 2 p.m. pose for a free family portrait. Zaxby’s encourages the purchase of a Zax Family Pack for the perfect Mother’s Day deal.

Zax Family Packs are specially designed to meet the needs of families with generous portions, offering a choice of 20 Chicken Fingerz or 30 Boneless Wings, as well as crinkle fries, Texan toast and a variety of sauces. Customers can add additional items such as drinks and desserts.

Family packs can be ordered in advance, online or in the Zaxby app. Customers are encouraged to join Zaxby’s loyalty program, the Zax Fanz Club, available at and for download at google play and the App store.

“Now everyone has the chance to give Mom a truly unique family photo. We suggest serving it with a Zax Family Pack for the perfect Mother’s Day meal,” Bulger added.

[1] All intellectual property rights of Zaxby’s SPE Franchisor LLC included in submitted photographs and/or re-Tweets remain the exclusive intellectual property of Zaxby’s SPE Franchisor LLC

About Zaxby’s

Founded in 1990, Zaxby’s is committed to serving delicious chicken fingers, wings, sandwiches and salads in a fun, quirky atmosphere where customers are treated like friends. For the second year in a row, Zaxby’s iconic Signature Sandwich won Thrillist’s 2022 Fasties Award for Best Fried Chicken Sandwich. Zaxby’s has over 900 locations in 18 states and is headquartered in Athens, Georgia. For more information, visit or

Media Contact:
Jacob Teetzmann
[email protected]

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